The platform is rolling out a new feature that enables them to cut down on the volume of AI-created media appearing in their streams. This step comes as the platform disclosed that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a widespread launch. This development comes amid a surge in AI content, fueled by new content generation software.
The Broader AI Trend
It has been noted that approximately a tenth of the fastest-growing content creators on a competing service primarily display AI-generated videos. A significant portion of this output is classified as “AI slop”, a label for poor-quality, factory-style content that is often absurd or surreal.
Our research shows that numerous viewers like content created using AI tools, including computer-generated images to science explainers, and we aim to offer the community the ability to adjust the amount of that, depending on their own likes,” stated a company executive.
Scale of AI Content
The platform disclosed that there are currently 1.3 billion videos on its service tagged as AI-generated. Collectively, more than 100 million media items are added to the service every day, making AI-generated material a relatively small part of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the amount of artificial media they watch by using the topic control feature in the app and choosing AI-made media. Further subjects that can already be modified under the filter cover current affairs, fashion, cosmetics, and dance.
Platform Guidelines
The platform’s guidelines mandate users to label lifelike AI-generated content, and it forbids dangerous deepfakes of public figures or emergencies. Any believable AI video that is unmarked can be removed under its community policies.
In addition, the service will henceforth attach an artificially created watermark to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This step is aimed to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2 million awareness program for professionals and institutions to produce learning resources about using AI responsibly. This initiative will support charitable organizations specializing in educating computer science.
Platform Protection
The platform has supported its moderation strategy, following discussion over plans to cut jobs for hundreds of review team members in the UK. The company is planning to cut hundreds of positions in its content moderation department in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would continue to be important, but automated tools can protect employees by filtering out the most harmful content before it has to be seen by humans. TikTok stated a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is proving valuable operate efficiently.”
