"A household based in north London seeks an exceptional and skilled instructor to assist their most junior child on his early path to becoming an English gentleman."
Looking at this listing, you might easily miss the term "initial stages" as simple a turn of phrase.
Yet, it could be the most significant part of this distinctive position posting, as it aims to hire a mentor for a one-year-old.
Many of submissions have since been sent in since the anonymous family posted their request for the £180k-a-year tutor, who must be "someone very special".
In recent few weeks, the listing has gained notice throughout the news, with several asking why?
Innovative Idea
A tutoring expert, head and founder of a global tutoring firm, which is helping the family in their quest, said that notwithstanding initial skepticism, he considered the idea "forward-looking", and "progressive".
When he met the family, he mentioned they understood the atypical nature of their request, and how young their son is.
But, they explained that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their older child was five, and by that stage "cultural influence had by then set in".
What precisely did the family mean by "cultural leaning"?
It's "everything", the expert responded. "The manner you eat, the way you speak".
He explained the firstborn had picked up "really subtle, body language" from the family, and had taken on their cultural habits. The family explained to him they hoped to prevent the same situation to repeat itself with their new baby.
The strategy: To engage a UK tutor, who needs to speak with standard English accent, to influence the baby right from the beginning.
Natural Absorption
"Much of the education at the beginning here is rather acquired indirectly," said the CEO.
It's via this natural absorption that the family are hoping the child will acquire the English characteristics they want to cultivate.
The consultant said the tutor needed to be somebody who went to "prestigious academies – similar types of schools as the family hope to send their son to".
"The tutor just has to be the appropriate candidate, they'll be carrying out things they don't even know they're doing, just naturally," he said.
Money No Object
The family told him the selected educator should ideally also have knowledge of or passion in equestrian activities, alpine skiing, the arts and music so as to shape the child in a broad spectrum of interests.
Furthermore though, he explained the family wanted the tutor to enrol the child on a variety of lessons so the child would be "equestrian training and learning an musical instrument by the time they are around three years old".
In the family's minds, guiding their son develop into a "English gentleman" will bring about achievement and provide access.
"Considering the rights and wrongs of that, because it's certainly a class statement," he adds.
However, in spite of all this instruction in "English culture", might the child adopt what is termed cultural bias from the globally influenced family he resides with regardless?
"Certainly", replied Adam. "The parents realize this could fail, but they've simply adopted the attitude of, 'we should try and we'll proceed as early as we can', because the expense of it is not relevant," he said.
Impractical
A number of in the tutoring industry who express similar reservations.
Peter Cui, chief executive of Blue Education, who supplies private tutors, commented that "the development of adopting dual cultures, or actually, forming one's identity, is something that must be grown into, not manufactured."
The expert explained that he had relocated from the Far East to the Britain at the period of childhood, and had been raised experiencing and embodying dual heritages. He went on to learn at the University of Cambridge.
"The idea that an individual can function as a living vessel of UK identity, a person who can somehow impart the qualities of a UK sophisticate upon a 12-month-old child, appears optimistic and impractical," he commented.
"Based on my background, engaging a typically UK tutor from early childhood will will not instantly create the goal they want.
"I did not have such a tutor, and nevertheless I have been lucky enough to enjoy several of the situations they hope for their son."
He added: "The reality is, personal identity can not be dictated from the external environment; it must be embraced, and it must originate internally."
Acquiring Englishness
Certainly, Britishness is something Adam hopes can be instructed – and commercialized.
"I think the reality that the world regards us in this regard is something that we should be cherishing|valuing|appreciating
